To consumers, there is no denying that there is a certain attraction to a carrot which dangles the lower price point for the same product. Except for a loyal few who prioritise relationships over price, it will not be surprising if most opt to buy directly from the vendor if they are given the opportunity, especially if it makes economic sense to them.
There are several ways in which your clients can learn about the vendor you are using to provide the psychometric profiling reports. They are:
If the profile reports have your vendor’s branding all over them or on every page, then that itself is a marketing hook. Vendor brandings are subtle sales pitches, and it works to pique the curiosity of the consumer to explore the services and products offered by said vendor, which in turn creates the opportunity for direct purchases of the profiling reports, bypassing you and your business.
- Direct sales & client poaching
Vendors often have knowledge of who your clients are and can approach them directly for sales, undercutting the price set by you and establishing an unfair market advantage. Such predatory practices hint at being unethical and can incur a huge loss in business and revenue for you, the primary business.